Leading data practices for earning consumer trust APAC 2022

Published by Leander von Kameke, Jan 3, 2023
In a 2022 survey conducted among executives in the Asia-Pacific region, 42 percent of the respondents found having strong data privacy and governance processes to be a top priority to earn consumer trust. In comparison, integrating customer data into a single customer view was a priority for 11 percent of the respondents.

Leading data practices for earning consumer trust in the Asia-Pacific region in 2022

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Release date

April 2022

Region

Asia, APAC

Survey time period

2022

Number of respondents

707 senior business leaders*

Special properties

from Australia, New Zealand, India, and Southeast Asia

Supplementary notes

*Includes business leaders of organizations with over 50 employees.

Number of respondents in:
Australia - 206;
New Zealand - 101;
India - 200;
and Southeast Asia - 200.

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