The share of Dry January participants in the United States that planned on buying non-alcoholic beverages as replacements for alcohol dropped substantially in 2023. Non-alcoholic beer saw the steepest decline in purchase intention with only 14 percent of respondents indicating they would purchase the beverage compared with 33 in 2022.
Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment
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Morning Consult. (January 10, 2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment." Chart. January 10, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. (2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January Participants That Planned to Purchase Non-alcoholic Drinks in The United States in January 2022 and 2023, by Segment." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult, Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment Statista, https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/ (last visited November 20, 2024)
Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph], Morning Consult, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
