In 2021, a survey conducted in South Africa about the distribution of instant messaging application use found that majority of the applications were used slightly more by men than women. There was an exception of Facebook Messenger, which a share of 50.9 percent of women uses compared to 49.1 percent of men.
Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender
January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/
Ornico, und World Wide Worx. "Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender." Chart. June 30, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/
Ornico, World Wide Worx. (2022). Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/
Ornico, and World Wide Worx. "Distribution of Instant Messaging Apps Users on Social Media in South Africa in 2021, by Gender." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/
Ornico & World Wide Worx, Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender Statista, https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/ (last visited December 04, 2024)
Distribution of instant messaging Apps users on social media in South Africa in 2021, by gender [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1332971/distribution-of-instant-messaging-apps-users-on-social-media-south-africa-by-gender/
