In 2022, a survey conducted in the selected African countries found that over 70 percent of people felt it important that brands understood their faith. Nigeria had the highest rate of this opinion at 82 percent. Furthermore, brands should use proper cultural awareness and local knowledge to tailor their marketing campaigns to the desires of Muslim communities.
Value of cultural awareness of brands in Africa during Ramadan in 2022, by country
The respondents were asked : "Do you agree with the following statement? 'It is important that brands understand my faith.?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
Countries studied (Algeria N=640, Egypt N=883, Morocco N=675, Nigeria N=354, Tunisia N=356)
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TGM Research. (March 30, 2022). Value of cultural awareness of brands in Africa during Ramadan in 2022, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. "Value of cultural awareness of brands in Africa during Ramadan in 2022, by country." Chart. March 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. (2022). Value of cultural awareness of brands in Africa during Ramadan in 2022, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. "Value of Cultural Awareness of Brands in Africa during Ramadan in 2022, by Country." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research, Value of cultural awareness of brands in Africa during Ramadan in 2022, by country Statista, https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/ (last visited December 22, 2024)
Value of cultural awareness of brands in Africa during Ramadan in 2022, by country [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
