As of August 15, 2022, the number of sponsored posts on Facebook and Instagram mentioning the Brazilian president Jair Messias Bolsonaro was higher than those referencing former Chief of State and opposing presidential candidate Luiz Inácio Lula da Silva. In July, 5,900 sponsored posts mentioned the current president against 4,400 dedicated to his opponent. Among the 22,766 pushed posts on both platforms, only 2,373 mentioned both candidates, who currently lead the polls in the run for the highest chair in the country. Overall, Facebook and Instagram have been the most used social media platforms by political candidates in Brazil ahead of its general elections, set for October 2022.
Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022
(in 1,000s)
Characteristic
Mentioning "Lula"
Mentioning "Bolsonaro"
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Poder360. (August 16, 2022). Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. "Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s)." Chart. August 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. (2022). Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360. "Number of Sponsored Facebook and Instagram Posts in Brazil Mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s)." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/
Poder360, Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/ (last visited August 24, 2024)
Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s) [Graph], Poder360, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1332813/brazil-sponsored-posts-facebook-instagram-mention-lula-bolsonaro/