In a survey conducted in the United States in 2022, around 30 percent of respondents reported using social media to assist in their back-to-college shopping. That marks an increase from 21 percent of respondents using social commerce for this purpose in 2019.
Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022
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Deloitte. (July 14, 2022). Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. "Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022." Chart. July 14, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. (2022). Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. "Share of Consumers Using Social Media Sites to Assist in Back-to-college Shopping in The United States from 2019 to 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte, Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/ (last visited January 09, 2025)
Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 [Graph], Deloitte, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
