Online share of back-to-college spending in the U.S. 2017-2022

Published by Lynn Beyrouthy, Sep 4, 2024
From 2017 to 2022, the online share of back-to-college spending steadily increased in the United States, as revealed by a survey. While around 25 percent of shoppers reported doing their back-to-college shopping online in 2017, that figure increased to 38 percent by 2022.

Online share of back-to-college shopping in the United States from 2017 to 2022

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Release date

July 2022

Region

United States

Survey time period

2017 to 2022

Number of respondents

950*

Special properties

parents of children heading to colleges and universities this fall

Method of interview

Online survey

Supplementary notes

* Sample sizes vary across years. n= 950 (2022), n= 941 (2021).
For the years 2017 to 2020, n= 1,025.

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Overview

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Average spending

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Consumer behavior

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Shopping time period and locations

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Impact of inflation

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