In 2022, nearly six in ten German shoppers opted for online back-to-school shopping as they could easily compare prices online. The second shopping driver was convenience, while 51 percent of surveyed respondents purchased school products online due to lower online prices.
Main reasons to shop back-to-school items online in Germany in 2022
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Share of respondents
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Digital Turbine. (August 1, 2022). Main reasons to shop back-to-school items online in Germany in 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. "Main reasons to shop back-to-school items online in Germany in 2022." Chart. August 1, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. (2022). Main reasons to shop back-to-school items online in Germany in 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. "Main Reasons to Shop Back-to-school Items Online in Germany in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine, Main reasons to shop back-to-school items online in Germany in 2022 Statista, https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/ (last visited July 23, 2024)
Main reasons to shop back-to-school items online in Germany in 2022 [Graph], Digital Turbine, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/