Online retail sales of baijiu on leading e-commerce platforms in China July 2023

Published by
Xin Ou,
Feb 23, 2024
In July 2023, the online sales value of baijiu on JD.com was around 1.86 billion yuan, indicating a more than 75 percent year-over-year growth. That month, JD.com remained the leading online sales platform for baijiu in China, taking up more than 50 percent of the total online sales.

Online retail sales value of baijiu in China in July 2023, by e-commerce platform (in million yuan)

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Release date

August 2023

Region

China

Survey time period

July 2023

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of September 2023).

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