According to a survey conducted among marketers in the United States in May 2022, 44 percent of respondents from small and medium-sized enterprises (SMEs) said they cooperated on feed posts with TikTok creators. Among marketers from large enterprises (more than 5,000 employees), the share stood at 48 percent.
TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size
Characteristic
SME (1-50 employees)
Mid-market (51-5,000 employees)
Enterprise (5,000+)
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (August 30, 2022). TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/
Insider Intelligence. "TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size." Chart. August 30, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/
Insider Intelligence. (2022). TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/
Insider Intelligence. "Tiktok Content Types That Brands Collaborated on with Creators in The United States as of May 2022, by Company Size." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/
Insider Intelligence, TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size Statista, https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/ (last visited July 27, 2024)
TikTok content types that brands collaborated on with creators in the United States as of May 2022, by company size [Graph], Insider Intelligence, August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1332553/tiktok-content-brands-creators/
