Wi-fi ad fraud rate worldwide 2022

Published by Statista Research Department, Sep 20, 2023
In the second quarter of 2022, 12 percent of global ad impressions on wi-fi-connected devices were fraudulent. A quarter earlier, the rate stood at 14.7 percent. In 2020, ad fraud caused economic losses of 35 billion U.S. dollars worldwide.

Advertising fraud rate on wi-fi connected devices worldwide in 1st quarter 2022 and 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q1 2022 and Q2 20222

Supplementary notes

The source does not provide a release date. Date given here is the access date.

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Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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