In the second quarter of 2022, 17 percent of global ad impressions were fraudulent. A quarter earlier, the rate stood at 15.6 percent. In 2020, ad fraud caused economic losses of 35 billion U.S. dollars worldwide.
Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022
Data based on:
Q4 2021: 36.4 billion ad impressions;
Q1 2022: 35 billion ad impressions;
Q2 2022: 42.4 billion ad impressions.
The source does not provide a release date. Date given here is the access date.
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Fraudlogix. (September 13, 2022). Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/
Fraudlogix. "Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022." Chart. September 13, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/
Fraudlogix. (2022). Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/
Fraudlogix. "Advertising Fraud Rate Worldwide from 4th Quarter 2021 to 2nd Quarter 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/
Fraudlogix, Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022 Statista, https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/ (last visited October 31, 2024)
Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022 [Graph], Fraudlogix, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1332538/ad-fraud-rate-worldwide/
