According to a survey that was conducted in Japan in November 2021, more than 53 percent of the respondents stated that they unsubscribed a LINE mail magazine of a business or shop when they felt that the information was not necessary to them. It was the most common reason for ending a subscription of mail magazines. At the same time, about a third of the respondents blocked accounts when the rate of distribution was perceived to be high.
Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021
Characteristic
Share of respondents
When I felt that the information was not necessary
53.1%
When I decided that there would be no more purchase or usage
among respondents who follow official LINE accounts of companies and shops as well as respondents who subscribed to LINE mail magazines of businesses and shops
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Neo Marketing. (November 26, 2021). Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/
Neo Marketing. "Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021." Chart. November 26, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/
Neo Marketing. (2021). Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/
Neo Marketing. "Most Common Timing for Unsubscribing Line Mail Magazines in Japan as of November 2021." Statista, Statista Inc., 26 Nov 2021, https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/
Neo Marketing, Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021 Statista, https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/ (last visited November 22, 2024)
Most common timing for unsubscribing LINE mail magazines in Japan as of November 2021 [Graph], Neo Marketing, November 26, 2021. [Online]. Available: https://www.statista.com/statistics/1332508/japan-timing-unsubscribing-line-mail-magazines/
