According to a survey that was conducted in Japan in November 2021, more than 67 percent of the respondents stated that they subscribed to a mail magazine of a business or shop via LINE when they purchased something online. At the same time, more than 40 percent did so when visiting the website of a business or shop.
Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021
Characteristic
Share of respondents
When purchasing a product via e-commerce
67.1%
When visiting the website of a business or shop
40.2%
When visiting an actual store
35.2%
When browsing the social media presence of a business or shop
among respondents who follow official LINE accounts of companies and shops as well as respondents who subscribed to LINE mail magazines of businesses and shops
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Neo Marketing. (November 26, 2021). Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/
Neo Marketing. "Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021." Chart. November 26, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/
Neo Marketing. (2021). Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/
Neo Marketing. "Leading Occasions for Subscribing to Line Mail Magazines in Japan as of November 2021." Statista, Statista Inc., 26 Nov 2021, https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/
Neo Marketing, Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021 Statista, https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/ (last visited November 22, 2024)
Leading occasions for subscribing to LINE mail magazines in Japan as of November 2021 [Graph], Neo Marketing, November 26, 2021. [Online]. Available: https://www.statista.com/statistics/1332488/japan-leading-occasions-for-subscribing-to-line-mail-magazines/
