According to a survey that was conducted in Japan in November 2021, 63.5 percent of the respondents stated that campaigns that involved rewards, such as discounts, constituted a reason for them to subscribe to a mail magazine of a business or shop via the messaging app LINE. A majority of respondents also stated that wanting to get information on coupons or sales made them subscribe to a mail magazine.
Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021
Characteristic
Share of respondents
They were doing a campaign which involved discounts, etc., for following
among respondents who follow official LINE accounts of companies and shops as well as respondents who subscribed to LINE mail magazines of businesses and shops
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Neo Marketing. (November 26, 2021). Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/
Neo Marketing. "Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021." Chart. November 26, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/
Neo Marketing. (2021). Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/
Neo Marketing. "Leading Reasons for Subscribing to Line Mail Magazines in Japan as of November 2021." Statista, Statista Inc., 26 Nov 2021, https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/
Neo Marketing, Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021 Statista, https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/ (last visited November 22, 2024)
Leading reasons for subscribing to LINE mail magazines in Japan as of November 2021 [Graph], Neo Marketing, November 26, 2021. [Online]. Available: https://www.statista.com/statistics/1332467/japan-leading-reasons-for-subscribing-to-line-mail-magazines/
