As of May 2022, the average cost per installation (CPI) of a shopping app on iOS was about three dollars, compared to 2.24 dollars for Android users. Conversely, the cost per action (CPA) was higher on Android, at 13.82 dollars versus 10.09 dollars for iOS.
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system
(in U.S. dollars)
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Liftoff. (July 12, 2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. "Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars)." Chart. July 12, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. (2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. "Average Cost per Installation (Cpi) and Cost per Action (Cpa) of Shopping Apps Worldwide as of May 2022, by Operating System (in U.S. Dollars)." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff, Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) Statista, https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/ (last visited November 22, 2024)
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) [Graph], Liftoff, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
