Businesses choosing mobile network operators based on emotional response 2022

Published by
Ahmed Sherif,
Aug 7, 2023
In a 2022 survey, over one-third of business leaders indicated that over 50 percent of their decision-making process for choosing a network provider was based on emotional response or "gut feel".

Share of business leaders who chose network providers based on gut feel as of 2022

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Release date

September 2022

Region

France, Germany, United Kingdom, United States

Survey time period

2022

Number of respondents

754 respondents

Age group

18 years and older

Special properties

respondents included industry representatives in the US, UK, Germany, and France.

Supplementary notes

All respondents worked for large enterprises from a range of industries in the U.S., U.K., Germany, and France, and were involved in decision-making regarding their company’s network development strategy.

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