In a survey conducted in selected Asian countries in 2021 and 2022, the majority of surveyed over-the-top (OTT) users stated that ads being relevant to them made them watchable. Many respondents also shared that promotions or discounts featured in ads make them more watchable.
Leading factors that make ads watchable among OTT viewers in Asia in 2022
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Magnite. (December 15, 2021). Leading factors that make ads watchable among OTT viewers in Asia in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. "Leading factors that make ads watchable among OTT viewers in Asia in 2022." Chart. December 15, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. (2021). Leading factors that make ads watchable among OTT viewers in Asia in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. "Leading Factors That Make Ads Watchable among Ott Viewers in Asia in 2022." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite, Leading factors that make ads watchable among OTT viewers in Asia in 2022 Statista, https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/ (last visited October 31, 2024)
Leading factors that make ads watchable among OTT viewers in Asia in 2022 [Graph], Magnite, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
