Brazil: leading social media users interest in politics 2022

Published by
Tiago Bianchi,
Dec 3, 2024
According to a 2022 survey, around 57 percent of Reddit's users in Brazil had an interest in politics, society and current world events. Besides being used by the majority of the country's population, only 39 percent of Facebook users displayed the same interest in these topics. Additionally, users of the Meta-owned platforms, TikTok and YouTube reflected the general political leaning of most social media users in the country. Meanwhile, users of Tumblr and Twitter were that most leaned towards a left-wing position in comparison to other networks, while 35 percent of LinkedIn users had a right-wing leaning.

Interest in politics among social media users in Brazil as of May 2022

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Release date

August 2022

Region

Brazil

Survey time period

January to August 2022

Number of respondents

1,923 respondents

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

’’What topics are you personally interested in?’’; Multi Pick; "What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp.;

Base for each app:

* Users of social media platforms (total) n=1,923
Facebook users n=1,596
LinkedIn users n=601
Pinterest users n=717
Reddit users n=156
Tumblr users n=99
Twitter users n=744
YouTube users n=1,697

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Topics

Social media and politics in BrazilWhatsApp in BrazilSocial media and politics in the United StatesDigital advertising in BrazilPresidential elections in Brazil 2022
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