Share of planned purchases for Muslims during Ramadan Middle East2022, by category

Published by
Amna Puri-Mirza,
Jul 10, 2023
According to a survey conducted in selected Middle Eastern countries in February to March 2022, 68 percent of all Muslim respondents stated they plan to purchase apparel or fashion products during Ramadan in 2022. At the same time, only 36 percent of respondents stated that they planned to purchase jewelry during Ramadan.

Share of planned purchases for Muslims during Ramadan shopping in the Middle East in 2022, by category

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Release date

March 2022

Region

MENA

Survey time period

February 25 to March 6, 2022

Number of respondents

2,871 respondents

Age group

18-45 years

Special properties

among adult Muslim respondents

Method of interview

Online survey

Supplementary notes

Original question: " In which of the following categories do you shop or plan to spend for this Ramadan?".
Number of respondents:

Iraq: 392
Jordan: 667
Lebanon: 339
Saudi Arabia: 862
UAE: 611

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Overview

5

Payment methods

6

Online shopping

4

Shopping in Ramadan

4

Consumer behavior

4

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Topics

Shopping behavior in the Middle East and North AfricaE-commerce in the United Arab EmiratesE-commerce in Saudi ArabiaOnline shopping in the Middle East and North Africa
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