Most popular gambling companies in Germany 2021

The highest-rated gambling companies in Germany in 2021

CharacteristicIndex points
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Statistic: The highest-rated gambling companies in Germany in 2021 (index points)
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Release date

January 2022

Region

Germany

Survey time period

September 1, 2020 to August 31, 2021

Number of respondents

900,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source provides the following information: "The results of the ranking Brand of the Year 2020 (Marke des Jahres 2020) are based on a total of over 900,000 online interviews conducted daily by YouGov from September 1, 2020 to August 31, 2021 for the brand performance tracker YouGov BrandIndex, and representative of the German population aged 18 years and older. In this case the index figure or the points refer to the mean performance among those familiar with the brand, and is based on six different assessment dimensions: general impression, quality, price-performance-ratio, customer satisfaction, readiness to recommend and employer image. Positive and negative consumer reviews referring to individual assessment dimensions are offset against each other in advance. Therefore, the index figure used for this ranking is a mean share among the net promoters among all those familiar with a brand. Additionally, only those brands were allowed in the ranking which were tracked at least in the last 100 days (including on August 31, 2021 in the online surveys for the YouGov BrandIndex, and where the supported public awareness reached at least 20 percent among the German population ages 18 years and older.)”

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