According to a survey conducted in selected Middle Eastern countries in February to March 2022, 77 percent of all Muslim respondents stated product quality was the leading purchase driver during Ramadan in 2022. The share of Muslim respondents stating product quality as the driver of purchase during Ramadan was the highest in Jordan, with a share of 79 percent, followed by Saudi Arabia.
Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country
Characteristic
Region total
Iraq
Jordan
Lebanon
Saudi Arabia
UAE
Product quality
77%
71%
79%
77%
78%
77%
Authenticity and trust in the product
74%
76%
74%
74%
76%
71%
Product availability
57%
49%
54%
55%
60%
61%
Product selection
58%
54%
54%
50%
61%
64%
Corporate social responsibility of the product / brand
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TGM Research. (March 30, 2022). Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/
TGM Research. "Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country." Chart. March 30, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/
TGM Research. (2022). Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/
TGM Research. "Share of Purchase Drivers for Muslims during Ramadan Shopping in The Middle East in 2022, by Country." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/
TGM Research, Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country Statista, https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/ (last visited November 21, 2024)
Share of purchase drivers for Muslims during Ramadan shopping in the Middle East in 2022, by country [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1331999/middle-east-purchase-drivers-for-muslims-on-ramadan-by-country/
