Leading puzzle markets worldwide 2023

The revenue ranking in the 'Puzzles' segment of the toys & hobby market is led by the United States with 922.82 million U.S. dollars, while China is following with 375.22 million U.S. dollars. In contrast, India is at the bottom of the ranking with 30.63 million U.S. dollars, showing a difference of 892.19 million U.S. dollars to the United States.

Find more statistics on other topics: a comparison of countries or regions regarding the revenue and a comparison of the revenue in North America.

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Leading puzzle markets worldwide based on revenue in 2023 (in million U.S. dollars)

Characteristic	Revenue (in million U.S. dollars)
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Puzzles are games or toys that require users to assemble pieces into a complete picture, shape, or design. These pieces can be made of various materials such as cardboard, wood, metal, or plastic, and come in various sizes and levels of difficulty. The puzzle market is driven by consumer demand for engaging and educational games, as well as the growing popularity of puzzle-related activities such as escape rooms and puzzle hunts. Advances in technology have also led to the development of digital puzzles, which can be played on mobile devices or computers.

Additional Information:

The puzzle market comprises revenue and average revenue per capita, with figures generated through both online and offline sales channels. The market serves only the B2C sector, with manufacturers targeting both children and adult hobbyists. Key players in the market include companies such as Ravensburger, Buffalo Games, and Hasbro. These companies are known for their diverse product lines, brand recognition, and global distribution networks. For more information on the data displayed, use the info button right next to the boxes.

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