A survey conducted in the third quarter of 2023 revealed that friends, family, and acquaintances' accounts were the leading type of social media accounts followed by Vietnamese respondents, as stated by approximately 43 percent of them. By comparison, accounts of entertainment, memes, or parody were the second most popular type to follow on social media, as suggested by roughly 26.3 percent of the survey participants.
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Everything on "Social media in Vietnam" in one document: edited and divided into chapters, including detailed references.
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Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
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