According to the results of a survey held in early 2023, it made little to no difference to the majority of U.S. adults whether an original show on streaming services had finished or not before they started watching the show, with over 30 percent saying that this was the case.
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group
Characteristic
I always wait until a show ends completely before I start watching
I sometimes wait until a show ends completely before I start watching
It makes no difference to me whether the show has finished or not
I never wait (i.e., I watch each season as it's released)
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YouGov. (March 20, 2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. "Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group." Chart. March 20, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. (2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. "Preference for When to Watch Original Shows on Streaming Services with Multiple Seasons and Connected Storylines in The United States as of February 2023, by Age Group." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov, Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group Statista, https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/ (last visited January 09, 2025)
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group [Graph], YouGov, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1331750/stream-original-shows-preference-us-by-age/
