According to a survey conducted in June 2021, for 37 percent of Italian consumers, the most important factor in choosing plant-based/vegan food products was good taste. Another 34 percent chose plant-based/vegan foods because they were healthy and 25 percent for their freshness.
Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021
The question was originally stated by the source as: "What are the most important factors when choosing a plant-based/vegan food product? Please select a maximum of five answers"
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ProVeg. (November 1, 2021). Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/
ProVeg. "Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/
ProVeg. (2021). Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/
ProVeg. "Most Important Factors for Consumers When Choosing Plant-based/Vegan Food Products in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/
ProVeg, Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/ (last visited January 08, 2025)
Most important factors for consumers when choosing plant-based/vegan food products in Italy as of June 2021 [Graph], ProVeg, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331659/italy-factors-when-choosing-plant-based-food/
