Chime was the most recognized neobanking app in the United States in 2024, according to Statista's Consumer Insights. Approximately 79 percent of respondents were familiar with the fee-free mobile banking service, with 57 percent holding a positive view. Among those surveyed, 45 percent reported using Chime in the past year. SoFi and Robinhood followed, with over half of the respondents aware of these apps.
Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (October 17, 2024). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand." Chart. October 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. (2024). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in The United States in 2024, by Brand." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand Statista, https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/ (last visited December 21, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2024, by brand [Graph], Statista, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
