U.S.: neobanking and neobrokerage popularity 2023

Chime was the most well-known, popular, and used neobanking app in the United States (U.S.) in 2023, based on Statista's Global Consumer Survey. 73 percent of the respondents knew the fee-free mobile banking service provider, and out of these respondents, 47 percent had a positive opinion on it, while 35 percent had used it in the past year.

Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand

Characteristic	Awareness	Popularity	Usage
Chime	73%	47%	35%
SoFi	59%	30%	19%
E*TRADE	58%	30%	19%
Robinhood	58%	32%	23%
Acorns	53%	32%	21%
Dave	41%	32%	27%
Varo	37%	22%	18%
GoBank	32%	32%	24%
Oxygen	32%	23%	18%
Current	30%	28%	27%
Aspiration	28%	31%	26%
Revolut	28%	20%	15%
Wise	27%	18%	16%
eToro	26%	25%	23%
Sable	24%	15%	14%
BMTX	22%	32%	32%
MyBambu	22%	19%	16%
N26	20%	16%	16%
HMBradley	20%	20%	22%
OnJuno	20%	17%	16%
None of the above	10%	24%	35%

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Release date

December 2023

More information

Region

United States

Survey time period

October 21, 2023 to November 8, 2023

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

Residential online population

Method of interview

Questionnaire

Supplementary notes

The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"

The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.

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