Chime was the most well-known, popular, and used neobanking app in the United States (U.S.) in 2023, based on Statista's Global Consumer Survey. 73 percent of the respondents knew the fee-free mobile banking service provider, and out of these respondents, 47 percent had a positive opinion on it, while 35 percent had used it in the past year.
Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand." Chart. December 13, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in The United States in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand Statista, https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/ (last visited October 31, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
