According to a survey conducted in June 2021, 35 percent of Italian consumers were not at all likely to spend more for vegan bakery products than conventional products if the taste and texture were identical. On the other hand, five percent were extremely likely to pay a higher price for vegan baked goods, while 15 percent were very likely to spend more.
Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021
The question was originally stated by the source as: "Imagine that you've had the opportunity to try vegan baked goods (e.g. bread or cookies made without eggs or butter) with exactly the same taste and texture as conventional baked goods. How likely are you to pay a higher price for vegan baked goods instead of conventional baked goods?"
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ProVeg. (November 1, 2021). Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/
ProVeg. "Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/
ProVeg. (2021). Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/
ProVeg. "Likelihood of Spending More for Vegan over Conventional Bakery Products in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/
ProVeg, Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/ (last visited January 08, 2025)
Likelihood of spending more for vegan over conventional bakery products in Italy as of June 2021 [Graph], ProVeg, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331632/italy-likelihood-of-paying-more-for-vegan-bakery-products-than-conventional/
