According to a survey conducted in June 2021, 13 percent of Italian consumers were extremely likely to regularly purchase vegan bakery products instead of conventional bakery products, if they had exactly the same taste and texture, and 20 percent were very likely to purchase them. On the other hand, 18 percent were not likely to purchase them at all.
Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021
The question was originally stated by the source as: "Imagine that you've had the opportunity to try vegan baked goods (e.g. bread or cookies made without eggs or butter) with exactly the same taste and texture as conventional baked goods. How likely are you to purchase vegan baked goods regularly?"
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ProVeg. (November 1, 2021). Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/
ProVeg. "Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/
ProVeg. (2021). Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/
ProVeg. "Likelihood to Regularly Purchase Vegan Instead of Conventional Bakery Products in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/
ProVeg, Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/ (last visited January 08, 2025)
Likelihood to regularly purchase vegan instead of conventional bakery products in Italy as of June 2021 [Graph], ProVeg, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331629/italy-likelihood-to-purchase-vegan-bakery-products-over-conventional-baked-goods/
