According to a survey conducted in June 2021, 13 percent of Italian consumers were extremely likely to consume vegan baked goods instead of conventional ones if they had exactly the same taste and texture, and 16 percent were very likely to consume them. On the other hand, 18 percent were not likely to consume it at all.
Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021
The question was originally stated by the source as: "Imagine that you've had the opportunity to try vegan baked goods (e.g. bread or cookies made without eggs or butter) with exactly the same taste and texture as conventional baked goods. How likely are you to eat vegan baked goods instead of conventional baked goods?"
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Smart Protein project. (November 1, 2021). Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/
Smart Protein project. "Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/
Smart Protein project. (2021). Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/
Smart Protein project. "Likelihood of Consuming Vegan Instead of Conventional Bakery Products in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/
Smart Protein project, Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/ (last visited January 08, 2025)
Likelihood of consuming vegan instead of conventional bakery products in Italy as of June 2021 [Graph], Smart Protein project, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331622/italy-likelihood-to-consume-vegan-bakery-products-over-conventional-baked-goods/
