According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.
Share of Generation Z consumers in the United States wearing selected color schemes in 2022
Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (September 6, 2022). Share of Generation Z consumers in the United States wearing selected color schemes in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. "Share of Generation Z consumers in the United States wearing selected color schemes in 2022." Chart. September 6, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. (2022). Share of Generation Z consumers in the United States wearing selected color schemes in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. "Share of Generation Z Consumers in The United States Wearing Selected Color Schemes in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna, Share of Generation Z consumers in the United States wearing selected color schemes in 2022 Statista, https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/ (last visited October 31, 2024)
Share of Generation Z consumers in the United States wearing selected color schemes in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
