According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.
Share of Generation Z consumers in the United States wearing selected color schemes in 2022
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Share of respondents
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Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Share of Generation Z consumers in the United States wearing selected color schemes in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. "Share of Generation Z consumers in the United States wearing selected color schemes in 2022." Chart. September 6, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. (2022). Share of Generation Z consumers in the United States wearing selected color schemes in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna. "Share of Generation Z Consumers in The United States Wearing Selected Color Schemes in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
Klarna, Share of Generation Z consumers in the United States wearing selected color schemes in 2022 Statista, https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/ (last visited August 25, 2024)
Share of Generation Z consumers in the United States wearing selected color schemes in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331588/gen-z-us-apparel-color-schemes/
