According to a survey run in summer 2022, by far the most popular choice of color scheme among U.S. consumers was neutrals, such as black, white, and grey. This was more than twice as popular as second-placed jewel tones.
Share of consumers in the United States wearing selected color schemes in 2022
Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (September 6, 2022). Share of consumers in the United States wearing selected color schemes in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. "Share of consumers in the United States wearing selected color schemes in 2022." Chart. September 6, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. (2022). Share of consumers in the United States wearing selected color schemes in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. "Share of Consumers in The United States Wearing Selected Color Schemes in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna, Share of consumers in the United States wearing selected color schemes in 2022 Statista, https://www.statista.com/statistics/1331581/us-apparel-color-schemes/ (last visited December 21, 2024)
Share of consumers in the United States wearing selected color schemes in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
