According to a survey run in summer 2022, by far the most popular choice of color scheme among U.S. consumers was neutrals, such as black, white, and grey. This was more than twice as popular as second-placed jewel tones.
Share of consumers in the United States wearing selected color schemes in 2022
Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Share of consumers in the United States wearing selected color schemes in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. "Share of consumers in the United States wearing selected color schemes in 2022." Chart. September 6, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. (2022). Share of consumers in the United States wearing selected color schemes in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna. "Share of Consumers in The United States Wearing Selected Color Schemes in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
Klarna, Share of consumers in the United States wearing selected color schemes in 2022 Statista, https://www.statista.com/statistics/1331581/us-apparel-color-schemes/ (last visited November 21, 2024)
Share of consumers in the United States wearing selected color schemes in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331581/us-apparel-color-schemes/
