According to a survey conducted in Summer 2022, the main means of expression Generation Z fashion consumers in the United States wished to convey through their clothing was their personality, with 71 percent of responses. This was more than double the number of fashion shoppers who looked to convey their emotions through the way they dressed.
Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown was given for Gen Z.
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Klarna. (September 6, 2022). Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/
Klarna. "Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022." Chart. September 6, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/
Klarna. (2022). Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/
Klarna. "Most Important Means of Expression Generation Z Fashion Consumers Wish to Convey through Their Clothing in The United States in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/
Klarna, Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022 Statista, https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/ (last visited December 27, 2024)
Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331578/fashion-means-of-expression-gen-z-us/
