A survey carried out in Canada in 2021 at different times of the year showed that the main obstacle to Amazon Prime subscription remained the price. In the last quarter of 2021, roughly 40 percent of Canadian shoppers found Amazon Prime subscription too expensive, while another 24 percent of them simply did not need it.
Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021
The source asked what was the main reason stopping shoppers from joining the Amazon Prime membership program.
*2,294 respondents in Q4 2021 and 2,160 respondents in March 2021.
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Caddle. (February 24, 2022). Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/
Caddle. "Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021." Chart. February 24, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/
Caddle. (2022). Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/
Caddle. "Main Reasons Shoppers Do Not Subscribe to Amazon Prime in Canada in 2021." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/
Caddle, Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021 Statista, https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/ (last visited November 05, 2024)
Main reasons shoppers do not subscribe to Amazon Prime in Canada in 2021 [Graph], Caddle, February 24, 2022. [Online]. Available: https://www.statista.com/statistics/1331540/amazon-prime-barriers-canada/
