Digital ad spend in Colombia 2022, by format

Published by
Julia Faria,
Mar 19, 2024
Display advertising was projected to account for over 80 percent of digital ad spend in Colombia in 2022. Search ads were forecast to take a share of around 18 percent, while classifieds to represent 0.7 percent of online ads in the country.

Distribution of digital advertising spending in Colombia in 2022, by format

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Release date

June 2022

Region

Colombia

Survey time period

March 2022

Supplementary notes

* Banners, rich media, sponsorships, and video.
** Paid listings, paid inclusion, and contextual text links.

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