According to a survey conducted in June 2021, 34 percent of Italian consumers were not at all likely to spend more for plant-based over conventional meat if both had identical taste and texture. On the other hand, six percent were extremely likely to pay a higher price for plant-based meat, while 14 percent were very likely to spend more.
Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021
The question was originally stated by the source as: "Imagine that you’ve had the opportunity to to try a plant-based meat that has the identical taste and texture as animal-based meat. How likely are you to pay a higher price for plant-based meat than for animal-based meat?"
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ProVeg. (November 1, 2021). Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/
ProVeg. "Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/
ProVeg. (2021). Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/
ProVeg. "Likelihood of Spending More for Plant-based over Conventional Meat in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/
ProVeg, Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/ (last visited January 08, 2025)
Likelihood of spending more for plant-based over conventional meat in Italy as of June 2021 [Graph], ProVeg, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331468/italy-likelihood-of-paying-more-for-plant-based-meat/
