According to a survey run in Summer 2022, the main reason American Generation Z consumers purchased fashion items outside of their own gender identity was for comfort. 64 percent of respondents selected this reason. To make a social statement and express gender accounted for 17 and 12 percent respectively.
Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/
Klarna. "Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022." Chart. September 6, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/
Klarna. (2022). Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/
Klarna. "Main Reasons for Generation Z Purchasing a Fashion Item outside One's Gender Identity in The United States in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/
Klarna, Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022 Statista, https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/ (last visited December 26, 2024)
Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United States in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331429/gender-fluid-apparel-purchase-reasons-us-gen-z/
