According to a survey in summer 2022, Generation Z consumers in the United States were the most likely to have purchased a fashion item outside their gender identity. Millennials were the second most likely, with just under half of respondents having bought such fashion items.
Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. "Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation." Chart. September 6, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. (2022). Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. "Share of Consumers Who Have Already Purchased a Fashion Item outside Their Gender Identity in The United States as of 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna, Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation Statista, https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/ (last visited December 03, 2024)
Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
