According to a survey of U.S. consumers in summer 2022, the younger the generation, the more likely they were to think about buying more gender neutral fashion. 85 percent of respondents from Generation Z said they were thinking about buying more gender-fluid apparel.
Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation
The full survey count is 12,197 for all countries. The source notes that there are roughly 1,000 responses from each country.
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Klarna. (September 6, 2022). Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/
Klarna. "Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation." Chart. September 6, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/
Klarna. (2022). Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/
Klarna. "Share of Consumers in The United States Thinking of Shopping for Gender Neutral Fashion More in The Future in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/
Klarna, Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation Statista, https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/ (last visited December 30, 2024)
Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331311/gender-neutral-fashion-shopping-intention-us-generations/
