Results of a survey released in mid-2022 asking marketing professionals in the United States and the United Kingdom about their three-year plan in relation to inclusive and diverse advertising show that 64 percent said they were planning to adopt marketing strategies to address under represented groups. At the same time, 59 percent said they intended to adapt their creative to ensure representation of different groups.
Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022
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Matterkind. (July 25, 2022). Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/
Matterkind. "Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022." Chart. July 25, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/
Matterkind. (2022). Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/
Matterkind. "Plans for Adapting Their Marketing Approach to Improve Diversity and Inclusion in Advertising According to Industry Professionals in The United States and The United Kingdom as of July 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/
Matterkind, Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022 Statista, https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/ (last visited November 03, 2024)
Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022 [Graph], Matterkind, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1331242/plans-improve-diversity-inclusion-in-advertising-us-uk/
