Average frequency of online shopping in Japan 2021, by age

Published by C. Diep, Sep 19, 2022
Adults in their twenties and thirties showed the highest frequency of making online purchases in Japan as revealed in a survey conducted in August 2021. While the respondents aged between 20 and 39 years bought on average 27 times online in a year, elderly people in their sixties made only 14 purchases through e-commerce channels.

Average annual number of purchases made online in Japan as of August 2021, by age group

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Release date

November 2021

Region

Japan

Survey time period

August 2021

Number of respondents

8,297 respondents

Age group

15 to 69 years

Special properties

distribution and collection of questionnaires via home visits

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