In August 2021, a survey was conducted in the United States to determine the brand awareness of online travel companies. The majority of respondents, 78 percent, reported an awareness of Booking.com. Meanwhile, 73 percent of respondents were aware of Airbnb.
Brand awareness of online travel companies in the United States as of August 2021
Characteristic
Share of respondents that were aware of the brand
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (August 23, 2022). Brand awareness of online travel companies in the United States as of August 2021 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/
Latana. "Brand awareness of online travel companies in the United States as of August 2021." Chart. August 23, 2022. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/
Latana. (2022). Brand awareness of online travel companies in the United States as of August 2021. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/
Latana. "Brand Awareness of Online Travel Companies in The United States as of August 2021." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/
Latana, Brand awareness of online travel companies in the United States as of August 2021 Statista, https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/ (last visited July 21, 2024)
Brand awareness of online travel companies in the United States as of August 2021 [Graph], Latana, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/1331144/online-travel-companies-brand-awareness-us/