Priorities for the creation of ad content in-house and via agency U.S. & Canada 2021

Priorities taken into account when creating advertising content according to in-house and agency advertising professionals in the United States and Canada as of March 2021

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Release date

September 2021

Region

Canada, United States

Survey time period

March 2021

Number of respondents

*

Age group

18 years and older

Special properties

among respondents working in advertising, marketing, or media

Supplementary notes

*In-house respondent sample was 178; Agency respondent sample was 214

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