During a survey conducted among advertising and marketing professionals in the United States and Canada in early 2021 it was found that 65 percent of them believed creating more inclusive and representative advertising feels inauthentic and may pose risk to their clients or brands. Another 51 percent said such inclusive advertising was risky because it was too political.
Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021
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Facebook. (September 21, 2021). Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/
Facebook. "Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021." Chart. September 21, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/
Facebook. (2021). Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/
Facebook. "Leading Reasons Why Representative Advertising Might Be Considered as Risky to Clients According to Advertising Professionals in The United States and Canada as of March 2021." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/
Facebook, Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021 Statista, https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/ (last visited November 05, 2024)
Leading reasons why representative advertising might be considered as risky to clients according to advertising professionals in the United States and Canada as of March 2021 [Graph], Facebook, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/1331136/reasons-risk-representative-ads-to-clients-us-canada/
