Revenue of Almarai 2023, by market

In 2023, Almarai’s second and third largest markets, the United Arab Emirates and Egypt, brought in 1.76 and 1.32 billion Saudi Riyals, respectively. These figures combined were still roughly four times less revenue than the Saudi market alone during the same year. All other markets contributed less than one billion Saudi Riyals to the company, with Qatar generating the least revenue, among Gulf Cooperation Council countries. 

Almarai in the food and beverage market

 Almarai was originally a dairy company. However, over time, they have branched out into other sectors, such as poultry, beverages, and other fast-moving consumer goods (FMCG). Although originating in Saudi Arabia, they expanded their operations to other countries in the region, like Egypt, Bahrain, and Jordan, by acquiring established local companies. In 2022, the company was rated the most valuable food brand in the Middle East. The company’s product line expansion has proven successful; its poultry market share has even surpassed local brands in other GCC countries.

Dairy in the GCC

 Dairy comprises a substantial portion of food consumption in the GCC, and it is only expected to grow in the coming years. Countries in the GCC have fared better in the dairy sector when trying to achieve food self-sufficiency. Saudi Arabia, is largely self-reliant when it comes to dairy and meat products.Still, countries like Qatar have also invested heavily in dairy and other food industries after some of its’ neighbors enforced a blockade on the country in 2017.