Brazil: leading social media platform users 2024, by political orientation

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, around 36 percent of Brazil's leading social media service user base leaned toward a Right-wing political position. Besides being used by the majority of the country's population, Facebook, Instagram, TikTok and YouTube reflected the general political landscape among social media platform users in the country. Overall, LinkedIn and Twitch were the platforms with the highest distribution of users holding Right-wing political positions, while Tumblr had the highest proportion of Left-leaning users.

Distribution of leading social media platform users in Brazil as of August 2024, by political position

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

6,072*

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

Single Pick: ’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’

Multi pick: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"

Base for each app:

* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868

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