Based on a survey, most South African companies reported being on social media as a core part of their marketing campaign. As of 2022, 68 percent of the companies used social media for this reason. However, the share dropped compared to 2018, when 82 percent of the company respondents reported the use of social networks as being essential in their marketing campaigns. Moreover, social media was seen as an effective PR channel by 51 percent of the companies. On the other hand, 13 percent of the surveyed population reported using it because other competitors were.
Reasons companies use social media platforms in South Africa from 2018 to 2022
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Ornico, & World Wide Worx. (June 30, 2022). Reasons companies use social media platforms in South Africa from 2018 to 2022 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/
Ornico, und World Wide Worx. "Reasons companies use social media platforms in South Africa from 2018 to 2022." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/
Ornico, World Wide Worx. (2022). Reasons companies use social media platforms in South Africa from 2018 to 2022. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/
Ornico, and World Wide Worx. "Reasons Companies Use Social Media Platforms in South Africa from 2018 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/
Ornico & World Wide Worx, Reasons companies use social media platforms in South Africa from 2018 to 2022 Statista, https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/ (last visited January 04, 2025)
Reasons companies use social media platforms in South Africa from 2018 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1331081/reasons-companies-use-social-media-platforms-in-south-africa/
