Soccer fans' opinion on sports sponsorship worldwide 2022

Published by
Christina Gough,
Apr 16, 2024
A 2022 survey revealed that 67 percent of soccer fans considered brands to be more appealing when they participated in sport sponsorships. Moreover, 56 percent of soccer fans were likely to inform themselves about brands that sponsored sporting events.

Public opinion on sports sponsorship among soccer fans worldwide as of February 2022

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Release date

July 2022

Region

Worldwide

Survey time period

February 2022

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Football sponsorship in Europe "

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Overview

7

Revenues

8

Kit sponsorship

8

Sponsorship industry

5

FIFA World Cup

7

Other sports and major events

7

Further related statistics

6

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