In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok "limited time offer" campaigns and were sponsored by players from the food and drink industry reached 42.9 million views. The second strongest industry was fashion, having achieved 29.8 million views on the platform.
Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views
(in millions)
Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.
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NeoReach. (July 4, 2023). Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/
NeoReach. "Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions)." Chart. July 4, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/
NeoReach. (2023). Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/
NeoReach. "Number of Tiktok Influencer Marketing 'limited Time Offer' Videos in The United States and Canada in 2022, by Views (in Millions)." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/
NeoReach, Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions) Statista, https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/ (last visited December 23, 2024)
Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions) [Graph], NeoReach, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1330781/tiktok-influencer-marketing-limited-time-offer-campaigns-industry/
