TikTok influencer download or install videos in the U.S. & Canada 2022, by views

Published by Statista Research Department, Jul 4, 2023
In the first quarter of 2022, TikTok influencer marketing videos of brands and companies that activated TikTok download or install campaigns with sponsored content from the gaming industry reached 9.2 million views. The second strongest industry was apps, having 8 million views on their download or install videos.

Number of TikTok influencer marketing download or install videos in the United States and Canada in 2022, by views

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Release date

July 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.

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Competitors

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Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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